Marketing Specialist

At The Competency Alliance, we are all about developing products that help build performance-ready professionals through community, knowledge sharing, and skills development when, where, and how our clients need it. It all started 22 years ago with a simple idea: to deliver important but not unique, high quality, competency-based technical learning with a team of world class instructors. We are now embracing new possibilities, driven by energy and digital transformation, including renewable/net zero energy and capabilities enabled by our digital world.

We’re seeking a seasoned Marketing Specialist, skilled in Product and Digital Marketing, to advance our brand and business lines. The ideal candidate has experience with customer centric marketing and product marketing initiatives, combined with digital channel execution and analytics experience. A self-starter, experimenter, and learner will thrive in our environment that offers high levels of autonomy, paired with accountability. This role comprises strategy and execution, with responsibilities spanning research, campaign development, channel leadership including email, organic and paid search, and marketing analytics. Additional responsibilities are possible as we identify opportunities for Marketing to deliver meaningful and observable impact.

As a Marketing Specialist, you play a key role in shaping the go to market, and demand generation for our learning & development training, software, and community/membership oriented offerings. We value and enable collaboration, and this role will work closely with others in Marketing, as well internal teams including Digital Learning, Sales and Business Development, various Product Teams and external agencies and technology partners.

This is a fully remote position. Applicants must reside in Texas, Michigan, New Jersey, Oklahoma, Colorado, or Texas.

Product Marketing

• Strategy – Build and develop strategic marketing programs, plans and campaigns to market specific products, ultimately elevating and positioning our brands and driving demand
• Research – Lead customer research and analytics to continually harness a deep understanding of the intersection of our markets, customers and products
• Competitor Intelligence – Ad hoq competitive intelligence work to inform product pricing, product development, corporate strategies, and marketing tactics
• Lead Generation – Play a central role in re-imagining our lead collection and management to ensure a consistent volume of qualified leads for business development

Channel Management

• Organic Search – Develop and collaborate with others to implement sustainable best practices and programs to advance quality organic search traffic
• Paid Search - Develop, manage and optimize paid search through a test and learn approach to drive enrollment for digital and in-person learning
• Email Marketing - Lead email list growth and segmentation, execute effective email campaigns (primarily automated, trigger based) to communicate to customer base and drive growth
• New Channel Development - Identify new channel opportunities for testing

Analytics

• Lead marketing analytics and reporting, working with our IT partners to consolidate data sources, provide relevant data visualization, reporting and insight
• Experience leading recurring marketing reporting and related communications (email delivery, meeting presentations, etc.

• Strategic thinking ability, coupled with marketing strategy and plan development experience
• Experience with Product and Channel Marketing, including email and search
• Hands on Product Marketing experience, ideally in an in-house marketing role
• Hands on Channel Management experience, either agency or via an in-house marketing role
• Track record of building effective and efficient marketing channels
• Commitment to a test and learn approach, driven by data and insight
• Communication acumen, including presentation of marketing plans and results to executive leadership and key stakeholders, paired with an ability to address technical concepts with elegance and simplicity
• Good organizational skills and ability to prioritize tasks to meet deadlines and schedules
• Google Ads experience is a must
• Google Analytics acumen is essential
• Email service provider experience is necessary (we currently use Pardot)
• Microsoft tooling experience is helpful, particularly Power BI
• Experience in a global, remote work environment, ideally in the learning & development space is a plus
• MS Office Suite proficiency, including PowerPoint and Excel

• Exceptional chance to make an impact on a range of brands and products, the energy transition space, and the transformation of learning and development
• An opportunity to grow professionally
• A balance of independence, ownership, and accountability

Education

• Bachelor’s Degree in marketing, advertising, communications, or public relations

Experience

• 5+ years of Marketing experience, ideally comprising both B2B and B2C
• Experience with Product Marketing responsibilities
• Hands on experience managing SEO, Paid Search and Email
• A track record of demonstrable Marketing impact

• Company required (e.g. FCPA / Anti-Harassment etc)

• Occasionally may lift between 5-25 pounds.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderately quiet. The work environment is primarily indoors. The position does not typically travel.

*The job ad is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required by the employee. Nothing in this job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time due to reasonable accommodations or other reasons.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment VISA at this time. Applicants must reside in OK, TX, MI, CO, NJ, or WY.

TCA provides equal employment opportunities to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

All qualified candidates may apply by emailing your resume to hr@tcalliance.com. Please be sure and indicate “Marketing Specialist” in the subject line of your email.